TARGETED INNOVATION: UNITED COUNTRY’S NEXT-GEN MARKETING REVOLUTION

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June 03, 2025
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The innovations that helped redefine how rural and lifestyle properties are bought and sold

TARGETED INNOVATION: UNITED COUNTRY’S NEXT-GEN MARKETING REVOLUTION


As we celebrate 100 years of United Country Real Estate, we’re honoring the innovations that helped redefine how rural and lifestyle properties are bought and sold.

 

With the continued advancement of technology, United Country introduced a new generation of websites that transformed the way listings were marketed. These cutting-edge tools empowered affiliates to better showcase properties and collect valuable insights into buyer interests—allowing for smarter, more strategic marketing.

 

Then in 2015, United Country took a bold leap forward by dramatically expanding its targeted marketing program. This innovative platform now supports comprehensive, property-specific marketing for over 40 distinct property types—from farms and ranches to waterfront homes, hunting land, and everything in between.

 

By connecting sellers with the right buyers more efficiently than ever, this program has become a cornerstone of United Country’s commitment to innovation, service, and results.

 

Join us in celebrating 100 years of forward-thinking success. Learn more about our story at UnitedCountry.com.